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Shiv Singh
Shiv has been with Razorfish since 1999 and, he has worked in the Boston, New York, San Francisco and London offices. As the company's Global Social Media Lead, Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Adweek, Ad Age and several other noted publications discussing digital strategy and social influence marketing.
In 2005, Shiv founded and led the agency's Enterprise Solutions practice to help organizations empower its employees and partners with the information they need to do their jobs efficiently and effectively. He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. He is currently working on a book for the Dummies Series, tentatively titled "Social Influence Marketing for Dummies."
Selected Articles
"Trends in Social Influence Marketing" Digital Outlook Report, April 2009
"Fighting Social Influence Marketing Myths" Slant Newsletter, February 2009
"A New Frontier in Social Influence Marketing" Slant Newsletter, September 2008
"Social Influence Marketing Trends, A Mid-Year Review" Slant Newsletter, June 2008
"In 2008, Advertisers Feel the Influence of Social Media" Chief Marketer, January 2008
"Social Influence Marketing: Strategies & Tactics to Win Customers" Slant Newsletter, February 2008
"Social Networks And Group Formation - Theoretical Concepts to Leverage" Boxes and Arrows, September 2007.
"A Web 2.0 Tour of the Enterprise" Boxes and Arrows, August 2006.
"Corporate Intranets Best Practice Report" Avenue A | Razorfish, July 2006. (44 pages)
"The Evolving Enterprise Workplace" Intranets Today, February 2006.
"Intranet Trends to Watch for in 2006" CIO Magazine, December 2005.
"The New Knowledge Management Imperative"(PDF) KM World Best Practices Series, November 2005.
"Intranet Training: Value and Approaches" Intranets Today, September 2005.
"Intranets that Fit" Avenue A | Razorfish White Paper, June 2005.
"Are You Ready to Make the Leap?" Darwin Magazine, March 2005.
Recent Press Coverage
"flights of Fancy" Adweek, March 17th 2008
" Avenue A | Razorfish Appoints Shiv Singh to Lead Global Social Media Efforts Avenue A | Razorfish Appoints Shiv Singh to Lead Global Social Media Efforts"
"Weaving a future for web based applications" Mass High Tech, Mass High Tech, September 2006
"The Collective Wisdom at Work" eContent Magazine, September 2006.
"Ready for your closeup?" Newsday Newspaper, August 2006.
"Top Trends for Improving your Intranet" Intranet Journal, July 2006.
Avenue A | Razorfish Enhances Enterprise Solutions Offering by Joining Google Enterprise Professional Program
Avenue A | Razorfish Introduces Dedicated Enterprise Solutions Practice
Selected Academic Writing
"The Archeology of Terror: Excavating the Deadlock of Desire." Organizational Theory Track, International Academy of Business Disciplines, 15th. Annual Meeting, Orlando, florida, March 2003
"Acting-out and working-through fantasy constructions in cyberspace: the role of desire in pedagogy." European Group for Organizational Studies (EGOS) 17th Colloquium, The Odyssey of The Organizing, July 5-7 2001 Lyon, France
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shivsinghatgmail.com
Going Social Now
Going Social Now covers the social media space - from the businesses and the applications to the users, behavioral patterns and cultural affects.
Conference Presentations
"Panel on Social Media and the Enterprise" Churchill Club. San Francisco, CA. February 2009
"Panel on Social Advertising" Graphing Social Patterns Eastr. Philadelphia, PA. June 2008
"Mainstage Panel on Social Media & Marketing" OMMA Global. New York, NY. September 2008
"Social Media & the Enterprise" UPA Assocation, New York Chapter. New York, NY. April 2008
"Going Social Now" SXSW Interactive. Austin, Texas. March 2008
"Social Media Panel" Direct Marketing Association Leader's Forum. Miami, florida. February 2008
"Social Media & Intranets" cmf2007 Web Conference. Aarhus, Denmark. November 2007
"Social Computing Panel" Office 2.0 Conference. San Francisco, CA. September 2007
"An Intranet Maturity Framework" cmf2006 Conference. Denmark, Copenhagan. November 2006
"Dealer Portal Case Study" Portals, Collaboration and Content Conference. San Diego, CA. March April 2006.
"Innovative, Productivity-Enhancing Intranets & Extranets" KM & Intranets World. San Jose, CA. November 2005.
"Intranets for Marketing Organizations" American Marketing Association, Philadelphia Chapter. Philadelphia, PA. October 2005.
"Knowledge Management in Intranets" 52nd Society for Technical Communication Conference. Seattle, WA. May 2005.
Associations
American Society for Information Science & Technology
Asilomar Institute of Information Architecture
Association of Knowledge Workers
Massachusetts Innovation & Technology Exchange
Shiv co-publishes Sommelier India, India's wine magazine.
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Blogs of Interest
Boing Boing
Charlene Li's Weblog
Column Two
Craig Blog
David Weinberger's Blog
Design Observer
Employment Blawg
Fast Company Now
Feld Thoughts
Focused Performance
Gizmodo
Gurteen Knowledge Weblog
Intranet Blog
Irving Wladawsky-Berger
IT Facts (ZDNet)
ITSinsider
Jonathan Schwartz's Blog
McGee's Musings
Monster Blog
Noise Between Stations
Ray Ozzie's Weblog
Ross Mayfield's Weblog
Seth Godin's Blog
Slashdot.org
Stowe Boyd
Social Software
Tech Crunch
Technorati
Technology Review
Tom Peter's Weblog
Valleywag
Web Strategy Blog
xBlog
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