Two More Facebook Advertisers Say No To Beacon

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Not surprisingly, two more advertisers are saying no to Beacon. According to Silicon Alley Insider, not just Coca Cola but Travelocity and Overstock have decided to sit on the sidelines too.

It is hard to believe how quickly a company can lose its focus on its customers. Rather than trying to reinvent social networking and advertising, the folks over at Facebook should have just stuck to changing the social networking game. Let advertising be done in the traditional way. Sure, it may mean less revenue but at least you won't be alienating your core customers.

Now the truth is, no one really knows how much this has damaged Facebook's reputation and business. I'm still getting friend requests and everyone's still busy checking their Facebook accounts. I suspect in a couple of weeks, we'd have all forgot about the Beacon mistakes.

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