What's an automaker's social media mindshare?

The analysis gets interesting when Ashley breaks down the social media mindshare into three categories bookmarking, commenting and rating. The results conflict with a recent report from Forrester on how successful the automakers are in social networking marketing.

Now social media mindshare is definitely not a measure of success but using the premise that any press is good press, the analysis tells you something. I can see a lot more firms tracking activity like this in the future. Many have already begun to do so using tools from the likes of Visible Technologies, Cymfony and Buzzlogic but more are about to enter this space. Some can just start by doing the basic analysis themselves akin to taking Google Alerts of their competitors to the next level.